If you are following all my blogs then you must have heard me saying this couple of times that different products require different types of product photography. Other than the basic guidelines of white background, there are massive things that ecommerce companies have been using to embellish their product images.
The cosmetic industry is huge and regal. Whenever we come across the big brands and their magazine covers, what really entices us is the presentation of their products. Certainly, there is a lot of difference between magazines and online product photography. But women are fascinated with the nature of beauty and this fact can become strength of a company in increasing the sales of their products.
Although, there are plenty of ways in which you can conduct cosmetic product photography shoot, we will be exposing some ways that will help in making it more effective.
Cosmetic product photography is the one that allow the usage all kind of lighting effects. It is not necessary that you can capture great pictures only in sunlight. Sometimes, a lighting setup happens to be a better way to grab great clicks. The first tip that we would like to say is that natural lighting is great when you need to do product photography session. But you have to miss out the afternoon time. The lighting at that point of day is most harsh and it can easily sabotage your pictures with extra brightness.
Keep it supple and use early morning time or perhaps evening hours to take good pictures. For professional pictures, always avoid using camera at night or with flash. For cosmetic products, it is imperative to be careful about the colors of the products. Thus, with these products you have to go as natural as you can.
Well, usage of right background is imperative. While you are taking pictures of cosmetic products, you need to pick the background very carefully. Obviously, you cannot take pictures of cosmetic products in a kitchen environment because it will not make any sense. The basic background is white. But since now the moods have been changing and creating something unique and eye-pleasing. People like watching presentable things. I have personally noticed that whenever I am scrolling down a content page for cosmetics, the blog with best pictures blows my mind and 99% of the times, I pick that blog to read.
It is not necessary that you have to create natural ambience in order to use it as background. Photo editing software will gladly take off the burden from your shoulders as you can use background removal and replacement techniques to do the work for you. In case of cosmetic products, you can create natural environment or also use dark black background will liquid products spilling down the ground. I used this because I have seen a picture somewhere on the internet.
Let’s be real, its a dramatic world and people like things that can tell a tale about the product. No wonder this needs a lot of work to be done and it becomes difficult to anticipate how to get too creative and bring different story each time. But it is how it is. You can stage your products and make them visually appealing. It is essential to keep that element in the products that will uplift the standards of photography. And this can only be done with props. Creating an environment is necessary to increase the enhancement of your products. Thus, all these features collaborate in create a magical picture. Just make certain that you got to stage your products in such a way that they have the tendency to put a spell on the customers.
Angles of the pictures are also crucial. If you will keep taking pictures of a subject from one angle, it will soon bore every viewer. Surely, you don’t want that to happen. Go major with the angles and take pictures in whatever edge you think will make a good click. Lie down on the ground and click a picture, then take a chair and click the overhead shot. Same way, there are plenty of other shots that can be taken and when you will get done with the shooting, you will get many amazing shots to post. Professional photographers understand the significance of angles and if you are not a professional then I would suggest you to read some great blogs on different angles and try them with your products.
We have created this highly rational and conventional piece of advises that will help you in making right choices for cosmetic product photography. Just remember, play with the backgrounds and try new angles and you will land just right on the surface. And if you think this is too much for a non professional then well, get a professional.