In an age where e-commerce is rapidly gaining popularity, images that are uploaded for marketing on online portals have to be presented in the best possible way. Adding shadows to products is one way to make them look real and natural.
So how are shadows of objects formed?
Shadows are formed as a result of some light source that falls upon an object. These shadows can be formed in different ways, depending on the direction of the light source. For adding shadows through Photoshop drop shadow services, the naturally occurring phenomenon of light and shadows are taken into consideration.
Why add shadows to products/images for e-commerce
The addition of shadows to images makes them look professional and appealing. They impart dimensions to objects and add a dimension to flat objects. People tend to browse web pages while looking for products and might skip the product if it lacks appeal. An attractive image grasps the potential customer’s attention and compels him to have a better look at the image. If all the image details are showcased vividly, the chances of conversion increase manifold. So if you are preparing images to upload for online sale and marketing, be sure to employ a competent photo editing service that has an expertise in adding special effects to images.
Role of a photo editing service in adding shadows to images
While the addition of shadows seems an easy task, it becomes difficult to achieve realistic results. The effect of light leads to the formation of different kinds of shadows like light, dark, hard, soft and more. An experienced clipping path specialist will provide smooth shadow effects that uplift the value of the image. These shadow creation specialists use a variety of image editing software to achieve the desired effects. They use the photo editing techniques to bring about the correct light and shadow effects in an image. Depending on the requirement of the clients, the Photoshop editing experts create four kinds of shadows.
The four types of shadows are:
- Drop shadow
When shadows are placed directly below the images which are placed against a white background, such effects are known as drop shadow effects. This is the most commonly used shadow effect which mimics the condition of sunlight falling directly over the object.
- Original shadow
While editing images or adding special effects to images, the original shadow of an image might get tampered or wasted. Proficient photo editing experts create shadows that are the exact replicas of the original object shadows.
- Reflective shadows
Also known as mirror effect, reflective shadows are made by creating shadows which are reflections of the objects in a mirror. These reflection shadows provide a solid base to the object and are also known as mirror shadows.
- Soft shadows
Soft shadows are usually elongated in shape and fade towards the edges. They are created to showcase less direct shadow falling on an image.
Clipping path experts use a variety of photo editing and retouching services to bring about the desired effect in an image and prepare it for e-commerce activities. Adding shadows is a vital process of image editing where experts use apps like Adobe Photoshop for providing these clipping services.