Product photography is a vital business in current ecommerce. Everything revolves around it. As much as following the guidelines for the newer listings is important, to mend the past images is also equally vital. Website owners tend to focus more on the new additions of the images and forget how their website can be in trouble for the disorientation of older images. Reasoning says that each and every image in your website should be perfect.
That is what we say repurposing of the images of your website. There is a possibility that you have recently started to follow the rules of internet but not only your past images needs to fashion up but the past images also need to be remodelled. Here are some pointers-
- Customers that are visiting your website don’t know the past listings and the current ones. So for them all the products have to be perfectly staged at the website. They don’t recognise any difference between the merchandise listed at your website. So to create a better impression, it is best to treat all the images in a same way.
- The sales of the products will only shoot up if they are designed in a certain way. You have to be very careful in treating the product images very significantly. All the images are alike. You can repurpose them by using Photoshop techniques and put life in the lifeless images. The backgrounds can be changed or the images can come up with various features such as change in color or drop shadow or image manipulation. Well, you have to decide this by yourself on the changes that you may need.
- Also, you must keep the older images in loop when it comes to promote your website. As much as people enjoy watching newer pieces to be uploaded, there are some timeless pieces in the collection that are refreshing to the eyes. In this context, all you can do is to keep the images interesting and re-upload them. You will be surprised how much sales those old and disappeared images can get you.
You must have spent thousands of bucks on the images that were ruling your website a year from now. Is the obligation of those images to your web portal finished? Well, if you ask us, we will say not at all. Ever if you cannot make those older images centre of attraction to your website, you can always use them in promotions of your website.
Stock photos are the norm on the web. Same kind of images is plastered on various websites but with different purposes. Whatever your product niche is, you can use its images to save you the trouble of getting more images ready for the same purpose. They will be recycled and of-course could be of great benefit to you.
Refurbish these images and use them on social media. You can also create banners with these product images while making the collages. People like watching some timeless products still available for them in your collection. This is one of the greatest stunts that encourage better sales. Users don’t want you to spend a lot of time and energy on single task but the hard work that you put in improvising the presentation of your website will be fruitful today or tomorrow. Simply make sure that you are adding the elements that will be visually pleasing to the viewers and your task is done after that.
Older product images at your website could be of great benefit for you. These images are the assets and should be treated with the similar amount of significance.
These images can also be of great use in content marketing. While you get content done of your website, you can share backlinks to these products or also use its images as “Featured Image” on the blog. Even the Facebook posts requires to be accompanied with a picture and with the help of clipping path techniques, you can redo the images and use them with the posts, in creation of banners that will be uploaded at your website page, or along with the social media content, or even with the blogs that you upload.