Having high quality images for the e-commerce website is the first priority of the online retailer. It is holds such a relevant place because the images are the one which can boost the sales of the website as it really impacts the consumer’s purchase decision. And as an e-commerce retailer you must know the relevance of high-quality images. This is the reason that I want to discuss the topic of image optimization.
MEANING OF IMAGE OPTIMISATION:
We are talking about image optimization for SEO which is completely different topic than image optimization. So this means hiring an SEO for image optimization so that he can properly prepare your images and can enhance the level of your images by targeting the right keywords or by integrating all the elements towards one single goal.
This is the guide that helps you to understand everything from basics:
USE RELATED IMAGES:
The first and foremost advice from my side is that you must use relevant and related images and must present the product in images in the way your customer wants to see. If you want that positive response then provide them dazzling images
OPTIMIZING PRODUCT DESCRIPTIONS:
Product descriptions are the related content that defines your product. It also holds a special place in product as Google considers the entire page and if it finds page elements integrated and up to the mark then you will get the reward of increased rankings.
HAVE MOBILE ACTIVE WEBSITES:
You must have the website which is quickly responsive even in the mobiles of the users if you really want to have large number of consumers. You can use your HTML knowledge and can add the srcset attributes so that your image can become easily adjustable to the screen width.
Use featured photos.
Capture close view of the images.
Be presentable with white background.
APPROPRIATE FILE TYPE: you have to use appropriate file type that is jpeg, png, and gif depending on the different product photos
USE HIGH-QUALITY IMAGES: To have good engagement on your website you must use images which is of high-quality.
GIVE PROTECTION: Allowing people to borrow your images is not a bad thing but keep in mind that you have to protect your images from illegal or improper use by anyone.
DON’T TRY TO RANK WITH KEYWORDS IN DESIGN:
It is an important suggestion for you. You not have to waste time in providing keywords in design as it will not add to your page’s credibility.
PREFER STRATEGIC ANCHOR TEXT: To increase rankings you can use this text especially when you upload images alone in your website.
DON’T FORGET FILE SIZE: one most relevant point that you can’t forget that is file size which must be not too big that it takes several times to load the page. Remember your impatient customers.
USE XML SITEMAP: xml sitemap is recommended as it structures your site content and provides more information for the search engines.
IMAGE ATTRIBUTES: it means the various properties of the image files that can affect your rankings. These are file names, alt text, captions and title text. Make sure that you must concentrates on these attributes also for SEO optimized rankings.