Photo manipulation is the technique of applying makeover to photographs using image manipulation tools and software like Adobe Photoshop. It is basically the art of making people or products more presentable. The process of manipulating images is highly debated upon, as some people find the technique unethical s it presents a false look of an image, at other times image manipulation techniques can be used to successfully transform the look of an image to a better one.
A survey on photo manipulation:
A survey was conducted in by Dove, to see the effects of photo manipulation in women. About 80% women stated in the survey that they feel insecure on seeing the celebrities and their toned bodies. And out of these women, around 71% further felt that they did not look pretty.
Some designers use different photo manipulation techniques to create fine pieces of art. Others use it for transforming images for marketing and advertising purposes. Let us check out the various image manipulation techniques that can be used for transforming images:
- Rendering images
You can merge two or more images and even detach parts of an image by apply photo manipulation techniques. Further, you can cut and place an object in an image against another background using the Adobe Photoshop tool.
Shadows provide a realistic feel to the image and the placement of a shadow is very important. The size of the shadow should be proportional to the size of the image. The various types of shadows that you can add to an object are drop shadow, reflection, hard and soft shadows, and more.
You have to place objects in the image as per their relative proportion to each other. Your dog will be smaller than your car and your plants smaller than your house. Correct proportion adds a degree of realism to the image. Decide the placement of your objects while keeping in mind that objects farther away will look smaller as compared to those that appear in front.
- Texture and color
Texture plays an important part where the object in the image is defined by its texture. This is especially true in the case of fabrics that have to be prepared for e-commerce sale. The texture differentiates the various kinds of fabrics like silk, cotton, etc. Similarly, color too, has an important role to play. When potential customers are looking for products of a specific color, they rely on the color shown in the image. This color, hence, should be accurate and exactly similar to the color of the real object. Else if there is a discrepancy in color tones, the customer will feel cheated and not revert to that website for purchase next time. In case, the exact color of the product is not captured in the photo shoot, photo manipulation techniques can be used to rectify the color difference.
There are numerous aspects to photo manipulation, which are used in a wide variety of realms like e-commerce, fashion, cinema, and advertising. An expert Photoshop editor can transform your images by working intricately on little details to add value and enhance the quality of the image.