Online stores and brands hire services of photo retouching services to improve and enhance the existing product photographs. E-commerce portals all around the globe carry attractive pictures of products that are displayed for sale. People generally believe that an outstanding image is the result of great photography. But that is not entirely true. Shortcomings and loopholes left in an image in the photography stage can be easily rectified later at the editing table.
Need for retouching services in e-commerce
Even while the pictures are clicked by professional photographers, sometimes they are not very clear or suitable for online marketing. In that case, retouching services are applied by an experienced professional who takes care of even the minor details of the image. They enhance the image in a way such that the product details and features are clear, precise, and prominent. Overall the product image should speak for itself.
At times, images do not convey certain facets like the exact texture, shape, size, or scale of an object, which might be essentially vital. In that case, too, retouching becomes very important to highlight these features of the product. The consumers should experience the product in totality by viewing its image. That is the magic that an image should create.
What do product retouching services include?
While color correction and background removal remain the most popular retouching services, there is a host of other retouching services that can be used to edit images.
Clipping path services
This service is used to remove the object from its background and place it against a more suitable one. For –ecommerce services, a white background is preferred. Also, the borders are clipped and removed. All unwanted elements are removed from the image so that the main focus lies with the product in the image. Clipping path is used for objects with defined and hard edges.
Photo masking
For objects with frizzy and undefined edges, clipping path cannot be used for background removal. In this case, photo masking service is used instead. Photo masking involves hiding the unwanted areas of the photo. These portions are not removed, just masked using different layers.
Color correction
Color correction is used to make color corrections in an image. It brightens up and enhances dull shades. Also, for e-commerce services, the exact color of the product needs to be showcased. This requires minor changes in the image color which is done using color retouching techniques.
Shadow adding
Shadows are added to provide special effects to the object and make it look more captivating. Shadows can be added directly below the object, like a reflection, or on the sides, as per the user’s choice and requirements. The size and scale of the shadow, as well as the angle of light source, has to be determined before placing the shadow.
Wrap-up
With the growing competition, there is no dearth of choices with the consumer. Hence, it becomes a greater responsibility in the hands of graphic designers, creative experts and retouching professionals to bring out outstanding photo results. The customer’s search should end at your product after seeing the image and the product features. The image must be compelling enough to lure the buyer into making the purchase.
