I must say, ecommerce and the imagery is the hot selling topic online. There is a fair reason behind it since everything these days is going online, the imagery trend is slowly emerging and evolving on a wider level. For the beginners, we have got some tips, let’s see-
Be Bold-
Ecommerce photography not only includes the pictures that go on the website. The company will require tons of other images to keep their social media audience engaged and pictures that they will require for the website banners and so on. We understand that there is not much scope when it comes to product imagery (thanks to the rules) but you can be bold with the other arenas of the imagery requisites.
Try new things and bring new trends in the market. We are the trendsetters, its only us that can bring revolution. If the brand that you are working for don’t let you experiment new things on their products, just take your work to your personal social media page. Talent is always recognized by millions of appreciators out there. Sales don’t only rely on the product photography but a large part of it is impacted with the promotions.
So what we have to say is that one must try crazy stuff and let the craftsmanship flow.
Don’t ignore the rules-
Google is like that gloomy grandfather in the family that does not like changes in its ways. Ecommerce has a certain kind of product photography guidelines that must not be challenged. Its no fun to be part of the league especially when you want to do something unusual. But at the same time, there are certain rules that have to be followed. Always give consideration to the product image guidelines (that keep on changing) and play safe.
Presentation Matters the Most
Its all about the presentation of the stuff. People like neatly created websites with simple and easy to access options plated right in front of them. Well, it is essential because not all of the customers have an eye for art. Plus there is a possibility that most of the users will get agitated with the tricky and confusing design. So guys, work on the presentation, make things appealing but keep them simple.
There are different kinds of rules for ecommerce but I just hope that my experience will help you in some way possible.
