Website image optimization is essential for any business engaged in online marketing and e-commerce activities. In simple terms, it’s like dressing up an image for online showcasing. An image is an important element to attract buyers to the website, hence it has to be uploaded and displayed in the correct resolution and come with proper tags that describe the image accurately.
How are image tags important for website image optimization?
While an image should be absolutely clear, displaying all the features of the products, the tags should also be descriptive. When potential customers look for a product image on the internet, they type keywords. The descriptive tags of images should carry all possible keywords that a customer can possibly type for searching for a product image. Attaching the right tags to an image allows customers to land at directly at the website when searching for products. Hence, image editors who work on photos have to keep in mind the importance of tags while performing the web image optimization.
What is the importance of good quality images for web image optimization?
When a potential customer wants to buy a product, he will study the image thoroughly. He will examine all angles and ensure that the description of the product complies with the actual image. Marketers and sellers shoot the product optimally from all directions such that all features of the product are clearly visible. Some businesses give a virtual 360-degree tour of their products, as in the case of vehicles and big gadgets. Also, the images should not take too much time to upload. If they are very heavy and take more than three seconds to upload, the buyer’s focus will shift to other similar products floating on the internet. Therefore, the resolution of the image is immensely important as it determines the uploading time.
Role of an image editor in web image optimization
An image editor must have complete knowledge about the intricacies of web image optimization like descriptive tags, clarity, and proper display of images, and their resolution. In addition, he must have an in-depth knowledge of all the image editing tools and software that are necessary for making an image attractive and appealing for online purposes. Sometimes these graphic designers and editing experts have to reduce the file sizes to accelerate online uploading. With new technologies and advancements, the reduced image file sizes also display good quality images. Pictures are now being made smaller in resolution due to an important factor. These images should be clearly visible on a smartphone. More and more people are engaged in buying activities through their smartphones and therefore, product images must be well optimized for compatibility to several platforms.
Image editors use services like background removal, clipping path, photo masking, photo retouching, image manipulation and drop shadow for editing photos for internet usage. Uploading time is also crucial for images to leave a substantial impact. Otherwise, the customers get impatient and tend to drift away to other websites. And yes, marketers have to make their images mobile-friendly to get maximum reach and shopping through smartphones has become widespread.