Usually, when we think about product photography, the first thing to come to our minds is a plain white background with the product upfront and a little bit of styling to it such as drop shadow or something. Well, if you also imagine the same thing then it is not unusual. Product imagery guidelines have been such for the longest period of time. Ever since e-commerce was initiated, the guidelines have been the same for product images throughout.
Since the world is prone to changes, it is imperative for the criteria that are followed by product images must also change.
Different products have different kinds of product photography guidelines. And on the top of that, the trends have been constantly emerging. Let’s dwell more on what’s going on in the e-commerce world.
All about Creative Product Shots
It is highly essential to be creative to connect to the people in a better way. Like it’s said, an idea can change your life, it is the creative idea that helps you in building a better presence online with the help of product images. To sell a product, you need to have an idea and then be creative enough with its processing.
Basically, a creative shot is when we deliver not just the product but something that compels the customer to make a purchase. The props, the background, and other elements included in an image plays a major role in getting the product sold. If you check out platforms like Instagram and Pinterest, product images are presented in a brilliantly creative way. Therefore, anything that can add right emotion to the product must be used.
For instance, if you are selling juice bottles, how about keeping them on a rustic surface with simple props like a newspaper in the natural background of trees can work effectively on the customers. Well, the possibilities to the creativity are endless. You just
On-White Product Shot
The trend of a white background will not be fading anytime sooner. If you are new in the industry and don’t know how to be creative with your product images, a simple white background will always do well. No wonder that the competition these days have been spreading like fire but signature things remain intact. We would say that it will be best if you can come up with something creative. But if not then “White” is your perfect outlet.
To your surprise, you don’t necessarily have to make arrangements and take a shot on white background. Thanks to the picture editing software, it is quite simple to change the background with the help of clipping path or background removal techniques.
The White background is vital for the people who want to communicate with their customers through a picture, without any distraction. While the customers scroll through the website, the prime agenda of any seller is to provide a seamless experience to the buyers without any kind of distraction. This is what on white shots are meant for.
Also, these shots are extremely flexible and your designer can easily add or subtract content and information in these shots. So, all that you need is the right approach to present your products and sales will automatically follow.